Basic Marketing

Basic lessons of Marketing is the main discussion topic of this app.

The lessons included in this app are:

1. Marketing

2. Definition of Marketing.

3. The Marketing Concept

4. History of Marketing

a. Marketing History: An Overview

b.Marketing in Antiquity

c. Marketing in the Middle Ages

d. Marketing in Seventeenth and Eighteenth Century Europea

e. Marketing outside Europe

f. Marketing in the Nineteenth and Twentieth Centuries

5. Marketing Orientations

a. Product Orientation

b. Sales Orientation

c. Production Orientation

d. Marketing Orientation

e. Customer Orientation

f. Organizational Orientation

g. Mutually Beneficial Exchange

6. Functions of Marketing

7. Types of Marketing

8. Marketing Strategy

a. Marketing Management vs Marketing Strategy

b. Developing a Marketing Strategy

c. Diversity of Strategies

d. Growth Strategies

e. Strategic Models Strategic Models

f. Real-life Marketing

9. The Four Ps./The Marketing Mix

10. The Marketing Environment

a. The Macro-Environment

b. The Micro-Environment

11. Marketing Research

a. Role

b. Characteristics

c. Classification

d. Types

e. Methods

12. Market Segmentation

13. Marketing Communications

14. Marketing Planning

15. Product Life Cycle

16. Customer Focus

17. Product Focus

18. Advertising

a. History of Advertising

b. Classification

c. Purposes

d. Gender Effects in the Processing of Advertising

19. Brand Awareness

a. Importance of Brand Awareness

b. Types of Brand Awareness

c. Measuring Brand Awareness

d. Brand Awareness and the Hierarchy of Effects

e. Creating and Maintaining Brand Awareness

20. Multicultural Marketing

a. History of Multicultural Marketing

b. Multicultural Markets

c. Multicultural Marketing Strategy

d. The Reasons for Multicultural Advertising

e. Value of Multicultural Marketing

f. Skills required

g. Creating and Refreshing a M. M. Strategy

h. Pioneers

pelajaran asas Marketing adalah topik perbincangan utama aplikasi ini.

Pengajaran yang dimasukkan ke dalam aplikasi ini ialah:

1. Marketing

2. Definisi Marketing.

3. Marketing Concept

4. Sejarah Pemasaran

     a. Sejarah Marketing: Suatu Tinjauan

     b.Marketing di Antikuiti

     c. Marketing pada Zaman Pertengahan

     d. Pemasaran di Ketujuh dan Kelapan Belas Century Europea

     e. Pemasaran di luar Eropah

     f. Pemasaran dalam abad kesembilan belas dan kedua puluh

5. orientasi Marketing

     a. Orientation produk

     b. jualan Orientation

     c. Orientasi pengeluaran

    d. Marketing Orientation

    e. Orientasi Pelanggan

    f. Orientasi organisasi

    g. Exchange saling Beneficial

6. Fungsi Pemasaran

7. Jenis Marketing

8. Strategi Pemasaran

    a. Pengurusan Pemasaran vs Strategi pemasaran

    b. Membangunkan Strategi Pemasaran

    c. Kepelbagaian Strategi

    d. Strategi pertumbuhan

    e. Model strategik Model strategik

    f. Marketing hidup sebenar

9. The Four Ps./The Marketing Mix

10. The Marketing Alam Sekitar

    a. Makro alam

    b. Mikro-Alam Sekitar

Penyelidikan 11. Marketing

    a. peranan

    b. ciri-ciri

    c. klasifikasi

    d. jenis

    e. kaedah

12. Segmentasi Pasaran

13. Marketing Communications

Perancangan 14. Marketing

Kitaran Hidup 15. Produk

Focus 16. Pelanggan

Focus 17. Produk

18. Iklan

    a. Sejarah Iklan

    b. klasifikasi

    c. tujuan

    d. Kesan gender dalam Pemprosesan Iklan

Kesedaran 19. Jenama

    a. Kepentingan Kesedaran Jenama

    b. Jenis Kesedaran Jenama

    c. Mengukur Kesedaran Jenama

    d. Kesedaran jenama dan Hierarki Kesan

    e. Mewujudkan dan Mengekalkan Kesedaran Jenama

20. Marketing Multicultural

    a. Sejarah Marketing Multicultural

    b. Pasaran Multicultural

    c. Multicultural Marketing Strategi

    d. Alasan untuk Multicultural Iklan

    e. Nilai Pemasaran Pelbagai Budaya

    f. kemahiran yang diperlukan

    g. Membuat dan menyegarkan Strategi M. M.

    h. Pioneers